Louise Kramer
COMMUNICATIONS
I'm a PR Consultant &
Freelance Writer
I create and execute strategic communications plans for emerging and established specialty food companies to help them stand out and get noticed by the right press, social media influencers and industry insiders. I've landed coverage in industry must-reads including The Wall Street Journal, The New York Times, USA Today, NPR, lifestyle and food outlets and B2B publications
As a veteran journalist and trend watcher, I write about new food products, retail formats and emerging entrepreneurs.
I'm a magna cum laude graduate of Barnard College and earned an MS degree from the Columbia University Graduate School of Journalism.
Public Relations
I help clients tell their stories and get results by finding new angles that resonate with key press across all platforms as well as buyers at top retailers. My sweet spot is launching international specialty food brands in the U.S.
Before establishing Louise Kramer Communications in 2017, I was Communications Director for the Specialty Food Association, a not-for-profit trade association with 3,500+ members known for the Fancy Food Show, the largest trade show for specialty food in North America. I ran the sofi Awards for the best food products of the year, led expert panels on food trends, and served as association spokeswoman. My work garnered hundreds of millions of media impressions including in The New York Times, Food & Wine, Associated Press, Time, Good Morning America, the Today Show, The Wall Street Journal, and leading B2B outlets.
Services
I can:
Help you tell your story
Create and execute a strategic communications plan
Connect you to key press at top consumer and B-to-B media outlets
Get you press coverage in media that matters
Write speeches, press releases and marketing materials
Identify opportunities to connect with press and industry decision makers
Represent you at industry events
Maximize your experience at trade shows
Cover industry events
Deliver well-researched news and feature stories
Clients in The News
I've been quoted in:
Freelance Writing
I have a nose for news and a passion for telling stories about interesting concepts, products and characters in the world of food and beyond. I currently write for AARP, Specialty Food News and others. I started out covering cops and healthcare at a daily paper and went on to specialize in food and hospitality. I've covered entrepreneurs and industry giants like McDonald's, Starbucks and Coca-Cola. I was a regular freelancer for The New York Times and the New York Post. Earlier, I was a senior staff writer for Crain's NY Business, Advertising Age, Nation's Restaurant News and Supermarket News.
Bylines
Testimonials
Barry Novick
Founder, Kitchen Table Bakers
When Kitchen Table Bakers joined the Specialty Food Association Louise helped us to maximize their excellent resources and urged us to enter the sofi Awards. We won several which was critical to our success and ultimately the sale of the company. Anyone who is fortunate to work with her is at an advantage for success.
Kate Holby
Co-Founder, Ajiri Tea Company
We can't thank Louise enough for all of her support at the Specialty Food Association. She really helped to launch us and make a name for ourselves.
Laura Petrecca
Former New York Bureau Chief, USA Today
Smart, strategic, creative, innovative - those terms describe Louise Kramer, who was a valued contributor when I edited the New York Post Sunday Business Section. She consistently produced engaging, informative, high-quality work. She’s a perceptive trend-spotter who is adept at pitching and packaging stories.